Our Story
North Sea Star (originally Hidden Starfish*) was founded in 2017 when I was a Freshman in college, but was really born with me in 1998. I have always loved creating. I fell in love with making jewelry in high school when I wrapped sea glass I found in the Outer Banks in wire and gave it to my family one Christmas. When I ran out of sea glass I decided I wanted to learn how to cast my designs in silver.
I received inflated pricing from a few casting houses in Manhattan and then I met Kathy at Frank Billanti Casting Company. Kathy helped me cast a few of my concept designs and the starfish collection was made. Starfish have always symbolized resilience to me.
Starfish are remarkable creatures. If a starfish loses an arm, the arm will grow back. In certain species of starfish the lost arm may even grow a second starfish. Starfish are a phenomenal natural representation of resilience: the capacity to recover quickly from difficulties; toughness.
I think most women, most people struggle with perfectionism in one way or another, but perfection is an unachievable goal.
Resilience will allow a person to excel in any and every aspect of live. Perfection does not equate to success; failure is a key part of life. Resilience paves the pathway to success.
I was committed to creating a jewelry company that was environmentally, socially, and economically sustainable.
I decided to donate 10% of proceeds from my jewelry to benefit the Brain & Behavior Research Foundation. for mental health research grants. My long-term goal for this company is to spread mental health awareness and stop the stigma.
*North Sea Star is operating under Hidden Starfish LLC.